When to Sell a Rental Property

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Contributor, Benzinga
May 23, 2025

Knowing when to sell a rental property can be just as important as knowing when to buy one. While rental properties can provide consistent cash flow and long-term appreciation, there are times when holding on may no longer serve your financial goals. Market conditions, changes in personal circumstances, rising expenses, or better investment opportunities may signal that it’s time to cash out.

In this guide, we’ll explore the key factors to consider when deciding whether to sell your rental property, helping you make a smart, profitable decision at the right time.

Does It Ever Make Sense to Sell a Rental Property?

While it's true that if you buy and hold for long enough, almost any property will appreciate. If you hold your rental property for 50 years, its real cash value adjusted for inflation will likely be more than it is today.

However, there are other factors to consider, such as short-term cash flow, time demands for managing a rental property, and other investment opportunities. Selling a rental property in any of these cases might make sense.

How to Know When It's Time to Sell a Rental Property

How do you know when to sell a rental property? Below, you'll find eight scenarios where it can make sense to sell a rental property.

Being a Landlord is too Demanding

Time is a valuable asset for an investor. If you've chosen to be the property manager for your rental property, the time demands may not be worth the returns. You might want to sell if you struggle to keep up with the duties of a landlord.

Consider the number of hours weekly or monthly required to maintain and manage the rental property, and what that comes out to be in terms of hourly compensation for your time. Likewise, consider the cost of hiring a property manager and whether the rental property would still make financial sense.

Financial Considerations

Your money should be making more money. If you have significant funds tied up in a property without adequate cash flow, it might make sense to sell the rental property. Consider financial factors such as market conditions, cash flow, need for liquidity, and return on investment (ROI) when deciding whether to sell a rental property.

Property Performance Evaluation

It's important to regularly evaluate a property's performance to determine profitability and long-term returns. For this, you can look at regional vacancy rates and rental demand compared to your property's rates. Likewise, considering maintenance costs, potential renovations, and repairs can help determine the right time to sell.

Life Circumstances

A major change in life circumstances could mean it's time to sell your rental property. Job relocations or income, retirement plans, or changes in the real estate market may influence your decision to sell a rental property.

For example, if you've been managing a local rental property and plan to make a cross-country move, selling the property might make more sense than hiring a property manager. On the other hand, if the property has a strong ROI and cash flow, hiring a property manager and holding onto the property could be the best option.

Tax Implications

You face a number of tax implications in selling a rental property. First, you'll need to pay capital gains tax unless you use a 1031 exchange and purchase another similar property.

You'll have to report depreciation recapture as ordinary income for tax purposes when you sell a rental property. Depreciation recapture is the gain you'll be required to realize and report as income from the sale of depreciable capital property.

If you retain the property, there are potential tax deductions related to the rental property's operation and maintenance, including insurance, repairs, management costs, and maintenance.

Market Analysis

As a real estate investor, in-depth market understanding is essential to success and deciding when to sell a rental property. Conducting a comprehensive market analysis, including studying comparable property sales, current rental market trends, and property appreciation potential, is important before deciding to sell.

Future Investment Opportunities

Looking for bigger, better investment opportunities can be a key for investors to continue building wealth. Carefully weigh the potential benefits of selling a rental property to capitalize on new investment opportunities. These factors can include diversifying your current real estate portfolio, purchasing larger or more lucrative real estate properties, or investing in other asset classes with greater liquidity, diversification, or ROI.

Emotional Factors

Investing can be emotional for many people. Whether you can handle market downturns or unfavorable circumstances and hold long-term depends on your temperament and goals. It's important to consider and address the emotional aspects of selling a rental property from both positive and negative perspectives. These can include:

  • Sentimental attachment to a property that regularly hosts family vacations, has been in the family for decades, or is in some way sentimentally valuable to you.
  • The stress of managing tenants can make even a strong ROI not worth the time, effort, and additional stressors in your life.
  • Need for liquidity for other goals like retirement or paying for children's college can make selling a rental property necessary.

These emotional factors can play a role in the decision-making process. Take your time, weigh the pros and cons, and talk to family members, mentors, or trusted advisers to find a solution that makes the most sense financially and emotionally.

Considerations for Buy and Hold Strategy in Real Estate

Potential scenarios where retaining a rental property for a longer duration might be beneficial include long-term financial goals and wealth-building for retirement or passing on generational wealth to your children and grandchildren. If you leverage a mortgage to purchase the property and earn rental income to pay off the mortgage, you're building semi-passive asset value on the rental property. Between depreciation and allowed expenses, there can be tax advantages to retaining ownership of a rental property.

For many investors, the buy-and-hold strategy in real estate makes the most sense. In the last 60 years, the average sales price of a home has increased by more than 2,000%. While some will make the case that home prices have adjusted with inflation, most real estate investors will tell you property has outpaced inflation in the long term.

Expand Your Investment Portfolio with Rental Property

Whether or not you decide to sell a rental property, it's wise to continually assess the markets, watch the cash flow and ROI, and diversify across rental properties and other investments. Unlike stocks and bonds, rental properties provide a stable and consistent source of passive income through rental payments. Additionally, rental properties offer the potential for long-term appreciation in value, allowing investors to benefit from both rental income and property appreciation over time. Ready to get started with your first rental property?

Frequently Asked Questions 

Q

What is the 50% rule in rental property?

A

The 50% rule in rental property investing is a quick way to estimate expenses. It states that 50% of your rental income will go toward operating costs—not including your mortgage.

 

Q

How long should you hold onto a rental property?

A

You should ideally hold onto a rental property for at least 5 to 10 years to maximize appreciation, build equity, and benefit from tax advantages. In general, long-term holds offer better returns and lower transaction costs, but you should sell if the property no longer meets your investment objectives.

 

Q

What is the 2% rule for investment property?

A

The 2% rule is a guideline in real estate investing used to quickly evaluate whether a rental property might generate strong cash flow. It suggests that the monthly rent should be at least 2% of the purchase price of the property.

Alison Plaut

About Alison Plaut

Alison Kimberly is a freelance content writer with a Sustainable MBA, uniquely qualified to help individuals and businesses achieve the triple bottom line of environmental, social, and financial profitability. She has been writing for various non-profit organizations for 15+ years. When not writing, you will find her promoting education and meditation in the developing world, or hiking and enjoying nature.

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