Why is Gold So Expensive?

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Contributor, Benzinga
May 7, 2025

Gold has been valued for centuries, not just for its beauty but also for its rarity and role as a symbol of wealth. Its high price is driven by a combination of factors, including limited supply, high demand, and its status as a safe-haven asset during economic uncertainty.

Unlike paper currency, gold is considered a tangible store of value that withstands inflation and market volatility. In this article, we will explore the key reasons behind gold's enduring value and why it remains one of the most sought-after investments in the world.

Gold's Price History

Gold has been a valuable commodity for centuries, prized for its rarity and beauty. Its history as a form of currency dates back to ancient civilizations, where it was used in trading goods and services.

In the modern era, gold has taken on a new role as a store of value and a hedge against inflation. Investors around the world buy gold as a safe haven asset in times of economic uncertainty, political turmoil, and market volatility.

Gold's price history reflects its enduring popularity as a safe haven asset, but it's also heavily dependent on supply and demand. The price of gold has fluctuated over time, driven by various economic, political and market factors.

In the 1970s, gold experienced a period of rapid price appreciation because of high inflation rates and a weak US dollar. In January 1980, gold reached an all-time high of over $2,600 per ounce (in inflation-adjusted U.S. dollars) before entering a period of decline that lasted for more than two decades.

In the early 2000s, gold prices began to rise again, fueled by concerns about the global economy, geopolitical tensions, and a weakening U.S. dollar. Gold increased steadily and quickly between 2001 and 2011, with only a few significant dips in between. It reached yet another local peak in August 2020, partially due to the COVID-19 pandemic.

Today, gold remains an important asset for investors and traders. Its price is influenced by a wide range of factors, including interest rates, inflation, currency fluctuations (especially the dollar), and geopolitical events. While gold's price history has been volatile, it's still considered a safe haven asset, making it a popular choice for those seeking to protect their wealth in uncertain times.

Why is Gold so Expensive?

Gold is one of the most valuable and expensive metals in the world, and its price can fluctuate greatly. The question is, why is gold so expensive?

Several factors contribute to gold's high price tag. One of the main reasons is its rarity. Gold is a finite resource that is not easily found in large quantities. Because of this, mining and refining gold is a complex and expensive process, which further contributes to the metal's high cost.

Another reason for gold's high rate is its historical use as a currency, store of value, and safe haven asset. Times of uncertainty are often when gold performs the best, as worried investors trade their riskier investments for gold. It has been a form of currency for thousands of years, and its perceived value has remained consistent over time. Its use as a store of value accounts for a large portion of the global demand for gold, which in turn has been a major driver of its price.

Global supply and demand for gold also play a significant role in its price. As developing countries continue to grow and expand, their demand for gold increases. The increased demand, coupled with a steady or decreasing supply, can drive up the price of gold. It's also possible that geologists may find more large gold veins, increasing the supply and likely dropping the price.

While its price can be volatile, gold remains an important asset for investors seeking to diversify their portfolios and protect their wealth in uncertain times.

Where to Buy Gold (Direct Delivery and IRA)

You can access a few options when it comes to online gold and precious metals dealers, but some are much better than others. A few of the best precious metals dealers that offer direct delivery and IRA purchases include Priority Gold and American Hartford Gold.

Is Now a Good Time to Buy Gold?

Now could be a good time to buy gold if a few things go your way. Lots of factors could make the price of gold spike or fall, but some that you should keep an eye on are a weakening dollar, Fed policy, a recession, and geopolitical crises. You can learn more about gold and precious metals investing in Benzinga’s precious metals hub.

Frequently Asked Questions

Q

Will gold ever lose its value?

A

Gold is unlikely to lose its value entirely due to its historical role as a store of wealth, its physical properties, and global demand. However, its market price can fluctuate significantly based on economic conditions, interest rates, and investor sentiment.

Q

What's worth more, gold or diamonds?

A

On a per-ounce basis, diamonds are typically more valuable than gold, especially high-quality, large-carat diamonds. However, gold has more stable and universally recognized pricing, while diamond values vary greatly based on cut, clarity, color, and carat.

Q

Is platinum worth more than gold?

A

Platinum is often worth more than gold due to its rarity and industrial demand, but this isn’t always the case. Market conditions, economic cycles, and industrial usage can cause platinum’s price to fluctuate below gold’s at times. Historically, platinum has traded at a premium, but since 2015, gold has occasionally surpassed it in value.

Henry Stater

About Henry Stater

Henry is an expert in all things crypto. He stays up to date with all the latest coins, platforms and technologies in the field. He has particular expertise in the burgeoning decentralized finance ecosystem and loves trying out all the new platforms. He also always follows major events in other financial markets and geopolitics as a whole, especially when an event’s effects ripple through the crypto market.